Skip to main content

Analytics Dashboard

Use the Analytics Dashboard to view detailed data and visualizations about how users search and interact with your site search results. This guide explains the key terms and sections within the dashboard.

Glossary of Terms​

  • Keyword: The words or phrases users enter in search queries.
  • Total Searches: The total number of search queries entered.
  • Clicks: The total number of times users click search results.
  • Click Through Rate (CTR): The ratio of clicks to total searches, calculated as (Total clicks) / (Total searches). A higher CTR indicates users find relevant results.
  • Average Click Position (ACP): The average rank position of search results that users click. Lower values mean users click higher-ranked results. For example, if one user clicks the 1st result and another clicks the 2nd, ACP = (11 + 12) / 2 = 1.5.
  • Page URL: The web address of the individual search result.

Overview​

The Overview section summarizes your user search activity:

  • Displays popular keywords updated daily.
  • Shows charts of searches and clicks over time.
  • Provides metrics like CTR and ACP for keywords.
  • Allows viewing data by day, week, or month within a 100-day date range.

Latest Keywords​

Shows a table listing the terms used in the most recent searches on your site.

No Hits Keywords​

Lists keywords that returned no results, along with the count of how often each was searched within the selected date range. This data updates daily.

Keywords Section​

This section lists the most searched keywords on your site.

  • Click a keyword to see the URLs clicked in response to that keyword.
  • For each URL, view click count, average click position, and percentage share of total clicks.
  • See a Keyword Daily Analytics graph to track how searches for that keyword change over time.

Keywords section screenshot

Counting Methodology​

  • Keyword clicks: Number of searches with at least one clicked result.
  • URL clicks: Total number of individual clicks on search results.

For example, if a user searches "billing" and clicks three different results:

  • Keyword clicks = 1 (the single search event with clicks)
  • URL clicks = 3 (three separate results clicked)

Results Section​

View the Results section to see the most-clicked page URLs and the keywords that led users to those pages. Each URL is listed with the corresponding keywords that directed traffic to it.

Exporting Analytics Data​

At the bottom of the Overview section, you can export your analytics data as a Microsoft Excel workbook.

  • The export respects the currently selected date range.
  • Generating the export file may take a short time.

Use this feature to analyze or archive your search data externally.

Note: Verify current dashboard screenshots and metric calculations as dashboards may update over time.