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Promotions – Add Promotional Banners to Your Search Results

Promotions let you add custom elements at the top of your AddSearch search results with distinctive styling. Use them to highlight important pages, products, or announcements.

You can configure promotions to show:

  • For all searches,
  • Only when specific keywords are used,
  • During a specific time period.

If multiple promotions are active, only the first matching promotion (from top of your list downward) will display per search.

How to Create a Promotion​

  1. Log in to your AddSearch account.
  2. Navigate to Manage results > Promotions.
  3. Click Add new to start a promotion.

Set Name, Display Conditions, and Duration​

  1. Enter a name for your promotion.
  2. Choose when the promotion appears:
    • Show always — display for every search.
    • Limit with keywords — display only when specified keywords are found.
  3. Set the active period:
    • Show continuously — no time limit.
    • Limit duration — select start and end dates/times to control when the promotion shows.

Promotion name, display, and duration settings

Define Content and Appearance​

  1. Enter the title and content text of the promotion.
  2. Add a link to the page you want to promote.
  3. Upload or link an image to display with the promotion.
  4. Select colors for the promotion’s background and text to match your branding.

Promotion content and appearance settings

Preview and Save​

  1. Scroll down to preview how the promotion will appear.
  2. Click Save to apply your changes.

Promotion preview and save actions

Example of a search widget displaying a promotion among other results:

Search widget with promotion

Custom Styling for Promotions​

Besides setting background and font colors, you can style promotions using the CSS class .addsearch-result-type-promoted.

For example, to display a promotion with an uppercase, bold Times New Roman font, add this CSS:

.addsearch-result-type-promoted {
  font-family: "Times New Roman", Times, serif !important;
  font-weight: 700 !important;
  text-transform: uppercase !important;
}

Apply this style in your site's CSS to alter the appearance of all promotions uniformly.

Additional Notes​

You can also create links that show search results for specific queries. Read more about that in Meta Tags for Indexing.